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DDG Discusses His Music Career & The Rise Of YouTube Rappers On ‘For The Record’

Pontiac, Mich. native DDG has parlayed his YouTube fame into a burgeoning rap career, with popular songs like “Arguments” and “Givenchy.” After getting his start by making prank and reaction videos, the young artist recently inked a deal with Epic Records and collaborated with the likes of YBN Nahmir, G Herbo, and Blac Youngsta. He stopped by Genius HQ in the latest episode of For The Record, where he discussed transitioning from YouTube videos to hip-hop, as well as the platform’s seemingly never-ending flow of new artists.

“It was kinda on accident,” DDG said about first getting started on YouTube. “I didn’t expect to blow up on YouTube. I didn’t expect all that, but once I got into it, I knew it was coming.”

According to DDG, his self-created experience making YouTube videos translated into his rap career, too. “I like my hands on everything. Even when I’m in the studio, I wanna see what you cutting. I want to see how you put that auto-tune on there. I want to see how you drag that beat, what you doing,” he said.

He was inspired to start pursuing rap in a serious manner after small freestyle and diss videos he released earned millions of views. “I’m like, ‘Okay, I got a talent,’” he said. “I gotta have a talent because I’m not just getting these millions of views for no reason.”

He recorded the Lil Yachty diss track, “Big Boat,” in 2017 after Yachty mentioned his name on a song. “We chopped it up in the DMs or whatever. There was no beef or nothing,” he said. “I rock with Lil Yachty, but it was too good. I had to do it, you know what I’m saying? I knew it was gonna blow up. I had to take that opportunity.”

According to DDG, YouTubers like Jake Paul and RiceGum aren’t really trying to make legitimate music. “I think they just did that strictly for entertainment,” he said. “When I look at myself, I’m really doing this. I’m really out here, I’m really on these promo runs. I’m really out here trying to make it in the industry. I feel like what they was doing, that’s completely, that’s just YouTube. Just like I was doing my little diss tracks. They just got a bigger following. It’s all kids.”

Check out his full For the Record interview in the video above, and read all the lyrics to DDG’s biggest hits on Genius now.

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