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Cher Lloyd

About Cher Lloyd

Cher Lloyd is an English singer who rose to fame on the 2010 series of X Factor UK. Lloyd’s audition was unique as she performed Keri Hilson’s version of Soulja Boy’s “Turn My Swag On”, which isn’t a ‘traditional’ audition song. The audition has now been watched on YouTube over 55 million times. Cher reached the final of the show, but came 4th.

Cher then went on to record her debut album, “Sticks + Stones”, with Simon Cowell’s record label, Syco Music. The album spawned hits like “Swagger Jagger” which reached #1 in the UK Singles Charts, as well as “With Ur Love”, but Cher’s biggest break came when she began targeting the American market with her third single, “Want U Back”. The song became a hit over in America and reached a peak position of #12 on the Hot 100. This then got Cher recognised in America and led to her signing to major US label, Epic, and releasing a remastered version of “Sticks + Stones” targeted towards the America audience. The album reached a peak position of #9 on the Billboard 200.

After the success of her debut album, Lloyd began working on her second album, “Sorry I’m Late” with Epic Records, and released it on the 27th May 2014. The album got really good reviews, and debuted at #12 on the Billboard 200.

Since parting ways with her last label, Cher has now signed with a new record label, and has been working on her third studio album. The first single from the album – “Activated” – was released on the 25th July 2016.

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